Frequently asked questions
Assembly is an AI market-simulation tool for pre-launch product validation. You submit a product brief and Assembly spawns a synthetic focus group of evidence-grounded AI personas that debate it over multiple rounds, then returns a Market Reaction Report showing who is receptive, who resists, the objections that move them, and the proof they need.
What is Assembly?
Assembly is an AI market-simulation tool for pre-launch product validation. You submit a product brief and Assembly spawns a synthetic focus group of evidence-grounded AI personas that debate it over multiple rounds, then returns a Market Reaction Report showing who is receptive, who resists, the objections that move them, and the proof they need.
What is a synthetic focus group?
A synthetic focus group is a panel of AI personas, modeled on real publicly available market signals, that react to and debate a product the way a human focus group would. Assembly runs one on demand, so you hear objections, proof needs, and audience reactions in minutes instead of recruiting and scheduling real participants.
How can I test market reaction before launch?
Describe your product, pricing, target customers, and positioning in a brief. Assembly builds a run-scoped synthetic society around it, runs a multi-round debate, and returns a Market Reaction Report. You see which segments lean in, which push back, the arguments that change minds, and the proof points worth leading with — before you spend on a launch.
How is Assembly different from surveys and traditional focus groups?
Traditional focus groups and surveys require recruiting, scheduling, and weeks of turnaround, and they rarely capture how opinions shift through debate. Assembly returns a structured Market Reaction Report in minutes with no recruiting, and it surfaces the back-and-forth — the objections that compound and the proof that flips opinions — so you know what to validate next with real customers.
What is in a Market Reaction Report?
Each report shows where the synthetic society landed — receptive, uncertain, or resistant — plus the best-fit and hardest-to-convince audiences, the top objections, the proof needs that change minds, and a round-by-round transcript of the debate. It is designed to surface the reactions and arguments worth testing with real prospects, not to predict exact sales.
Can I test pricing and positioning with Assembly?
Yes. Change the price, the positioning, or the target audience in your brief and run it again to see how the synthetic society's reaction shifts. Assembly highlights which framings land, which objections a price point triggers, and which proof points defend it — so you can compare go-to-market options before committing to a message.
Are the AI personas real people, and how accurate is Assembly?
No. The personas are synthetic — generated from publicly available market evidence for one specific brief — not real individuals, and the report is a directional signal, not a guaranteed forecast. Treat it as fast, structured pre-launch research that tells you what to test with real customers, alongside your other evidence.